About Darren Vitarana

Darren D. Vitarana is the Founder and Principal Consultant at DDV Consulting Ltd. He believes great product work is built on deep expertise, honest communication, and a hands-on approach.

Before founding DDV Consulting, Darren held roles at Sony Pictures Entertainment, Getty Images, WireImage, and Apple. He also founded VM Productions, an independent film production company. This breadth of experience brings a creative edge and commercial sensibility to every engagement.

Since moving into consultancy, Darren has worked on high-impact product initiatives at organisations including The LEGO Group, Tesco, Marks & Spencer, Sky, BBC, HSBC, Hive/Centrica, and NewsUK. His leadership through DDV Consulting spans fintech, media, IoT, energy, defence and retail.

Career Highlights

Marks & Spencer – Product strategy for £2bn eCommerce platform, embedding developer experience practices and delivery agility.

LEGO Group – Digital Asset Management and sustainability transformation aligned with ESG and EU Digital Product Passport regulations.

Hive/Centrica – Launched Hive Homeshield, an award‑winning IoT smart monitoring suite, and expanded the connected home ecosystem with third party partnerships including Apple HomeKit and Philips Hue.

Tesco Clubcard – Optimised loyalty UX and introduced rapid rewards redemption, boosting engagement by 20%.

Kaluza (OVO Energy) – Built event‑streaming platform underpinning millions of households’ energy services.

BBC – Launched BBC Account (SSO and Personalisation platform), increasing engagement 20%.

Sky – Defined and delivered OTT VoD platform powering Sky Q, Sky Go and Peacock.